Kik Users Have Now Sent Branded Chatbots Nearly 2 Billion Messages

Why that's good news for marketers

After its first few months offering dozens of chatbots, Kik says users have caught on and exchanged nearly 2 billion messages with brands, entertainment companies and publishers on the platform.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.