Katy Perry and Other Celebs Are Pushing Anti-Trump #TwitterBlackOut Effort, but Should Brands Join In?

Caution is advised

When pop star Katy Perry joined the grass-roots #TwitterBlackout effort on the microblogging platform Wednesday, the movement truly began to gain traction. Regular folks and celebs like Perry—as well as musician Questlove and model Emily Ratajkowski—are replacing their profile pictures with the color black to protest the election of Donald Trump on Tuesday.