Judging the 2013 ECHOs: A View of Data-Driven Marketing's Best
This past year, I had the honor of joining the Direct Marketing Association’s Board of Governors for the International ECHO Awards. That’s my disclaimer.
Two weeks back, I had the opportunity to judge Rounds 1 and 2 of the ECHOs this year—and while sworn confidentiality requires me to remain mum on actual campaigns I encountered there, I want to comment on the value of judging itself, from my perspective as a public relations practitioner in our field.
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