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In 2016, influencer marketing spending surpassed $570 million on Instagram alone. With so much money flowing in, and with chief marketing officers expected to dedicate larger and larger portions of their marketing budgets to micro-influencers in the coming years, managers and agents who have traditionally represented celebrity brand ambassadors are hoping to cash in on this new influencer marketing gold-rush.
But the role of agents and managers in the influencer world is essentially moot, because the “selfie” is more than just the ability to take a digital self-portrait—it is the symbol of the new, more independent era where being an influencer means getting there first and doing it alone.
Micro-influencers
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