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It looks like Jeep has pulled more than a few pages from The North Face's playbook for its Super Bowl ad.
The car brand aired "Beautiful Lands" commercial (created by The Richards Group) during the third quarter of the game set to the soundtrack of Woody Guthrie's classic This Land is Your Land. The 90-second ad shows sweeping views of the U.S. to promote the 2015 Jeep Renegade and features songwriter Marc Scibilia to sing the American-themed song.