Jason Spero: Mobile Evangelist

Google's head of sales and strategy on why businesses' mobile websites are behind the curve

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Google’s mobile ad business is going gangbusters. In 2011, the company’s share of U.S. mobile ad revenue was 51.7 percent or $750 million, according to eMarketer. It leads mobile display and, with 95 percent of the U.S. ad revenue for the category, crushes mobile search. As the industry gets bigger, Google’s Jason Spero is charged with keeping his company on top.

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