Performance Marketing

IPO-Bound Zillow Diversifies From Display

Real estate site is growing but still unprofitable

Headshot of Erin Griffith
By Erin Griffith

April 19, 2011

In three years, online real estate marketplace Zillow has transformed its revenue model from a heavy reliance on display advertising to a stronger position as a broker of mortgage deals and a seller of subscriptions. The success of that pivot, apparently, is what positioned the company to go public.

Headshot of Erin Griffith

Erin Griffith

Recommended articles
Microlearning

The Keys to Building Your Customer Identity Framework

The Power of Advertising on the Second Screen

How Publisher Audits Reduce Fraud Risk and Improve ROI

Subscriber Onboarding and Engagement Done Right

You Might Like

Consumer Loyalty Is Up for Grabs—What Are You Doing to Retain Customers?

By Janelle Estes, Chief Insights Officer, UserTesting

GM Financial, Inspire Brands and Marriott Share Their Current Obsession—The Customer

By Lisa Henderson

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

By Cognitiv

First-Party Data Is Your Future

By Tom Affinito, Global Product Marketing Lead, Identity, LiveRamp

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}