Involver adds visual tool for producing custom Facebook apps without code
Social marketing platform Involver today introduced a visual tool for building Facebook applications and other customizable experiences.
The Visual SML is an addition to Involver’s Social Markup Language, a system that enables front-end developers to code apps more efficiently. Now with the visual tool, coding isn’t necessary. Marketers can drag and drop widgets, like videos, photo galleries or contest forms, onto a canvas that can be used on Facebook tabs, websites and mobile landing pages.
Using a technology platform like Involver could help large brands and agencies save time and money by making development more efficient.
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