Internet Ad Companies Up the Ante on Ad Scams

Tech-support swindles are highlighted in coalition's first report

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One big problem with fraudulent ads on the Internet is they keep coming back—and that's not good for either sellers or buyers of digital advertising.

Trying a new strategy to combat Internet ad scams, malvertising and counterfeit ads, Google, Facebook, AOL and Twitter launched Thursday TrustInAds.org, a new organization aimed at identifying scam trends and protecting consumers from malicious online ads.

It's the second attempt for the companies, which two years ago formed the Ads Integrity Alliance with similar goals.

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