Direct Mail Marketing

How to Integrate Direct Mail With Social Media

Headshot of Summer Gould
By Summer Gould

With social media an integral part of people’s daily lives, integrating it together with your direct mail can really help drive response. Have you considered adding social media? This will take considerable time and effort to plan correctly, so be ready to work hard. Is it worth it? Check out the case studies below and then decide.

Before you start, think about why you are considering integration. What are your goals? This gives you a guide post on what you need and how to create the campaign.

Let’s

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Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

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