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Over the past year, Instagram has become a popular channel for fashion brands to introduce new campaigns. (See: Oscar de la Renta, Prabal Gurung, Calvin Klein, Barneys New York.) Now, InStyle is taking the concept a step further by using social photo sharing platform Snapchat to reveal its big September cover.
The September issue will be InStyle’s biggest ever in terms of ad pages, topping last year’s record-breaker. (The 2013 issue, for reference, featured actress and burgeoning beauty mogul Drew Barrymore as its cover star.)