Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.
Today, Instagram announced that it will start counting views on videos, which should give marketers a better idea of how many people watch their clips.
Previously, Instagram videos and photos were measured only in the form of "hearts" and comments. In a blog post, the Facebook-owned app called views "the most widely expected form of feedback" for videos, and added that users will see view counts roll out over the next few weeks in the app.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in