Instagram Will Now Let You Tag Friends, Add Links and Create Boomerangs in Stories

It's the biggest buildout yet

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Instagram has finally one-upped Snapchat.

The Facebook-owned platform has unveiled a handful of features to Instagram Stories, which will let users tag friends, add links and even create short videos that play forwards and backwards on a loop. 

The updates, which debuted today, are the biggest the photo- and video-sharing platform has released since it launched the Snapchat copycat channel in August. (Facebook itself has said it took the idea from Snapchat, which is quickly growing both in terms of users and advertising dollars.)

Instagram's mention feature has been previously missing from any type of video product, existing instead only in the caption area below a photo.

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