Instagram Is Now Giving Small Businesses a Dashboard Full of Data About Their Posts

Free tools could serve as gateway to paid ads

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For years, small and medium-size businesses have had as little insight about their Instagram posts as the average user. But soon, they'll be able to see how photos and videos are performing beyond total likes and views.

Instagram is rolling out a number of new features meant to help businesses better understand what resonates with fans. With a new business dashboard built into the mobile app, brands and advertisers will be able to see impressions, reach and engagement—along with when users saw posts—compare those stats with prior weeks.

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