Infographic: Xbox and Amazon Drew Huge Social Buzz Going Into Black Friday

877,000 social conversations in last 7 days

Headshot of Marty Swant

This shopping season, Salesforce is using its live social tracker to better understand how, and how often, brands lead the Black Friday and Cyber Monday conversation online.

The tool can be used to see which brands people are talking about most on Facebook, Twitter and LinkedIn as well as the terms mentioned most often and the most-used tags. It also shows which campaign strategies are resonating with consumers and how Black Friday buzz varies in different regions of the United States.

Campaign hashtags for REI and Kohl's were getting the most mentions in the first week. However, when it comes to overall volume of brand mentions, Xbox was winning, followed by and REI. Walmart, ebay and Target round out the top six.

Check out the infographic below:







@martyswant Marty Swant is a former technology staff writer for Adweek.