Infographic: Inside the Modern Wedding, Where 82% of Couples Create a Custom Hashtag

Social media is transforming wedding season

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Late spring is in bloom across the country, bringing with it the unofficial kickoff to wedding season—but if you’ve logged on to Instagram any time in the past several weeks and been deluged with pictures of smiling brides and grooms, we probably didn’t need to tell you that.

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This story first appeared in the May 15, 2017, issue of Adweek magazine. Click here to subscribe.