Infographic: Inside the Modern Wedding, Where 82% of Couples Create a Custom Hashtag

Social media is transforming wedding season

Guests spend an average of $700 on each wedding they attend. Getty Images/iStock Photo

Late spring is in bloom across the country, bringing with it the unofficial kickoff to wedding season—but if you’ve logged on to Instagram any time in the past several weeks and been deluged with pictures of smiling brides and grooms, we probably didn’t need to tell you that.

This story first appeared in the May 15, 2017, issue of Adweek magazine. Click here to subscribe.
@adweekemma Emma Bazilian is Adweek's features editor.