Infographic: How 'Microbloggers' Leverage Their Influence Through Social Media Savvy

For niche experts, channel choice is key

Ever since the line between celebrity and social media celebrity was erased, bloggers have become legitimate influencers across almost all industries, affecting consumer decisions beyond purchasing by acting as both tastemaker and trusted friend. And a large fan base is no longer a requirement for influencers. More recently, brands have been turning to micro-influencers, bloggers with less than 100,000 followers, to better target consumers.

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