Snap reported its much-anticipated earnings for the first time today and offered investors and advertisers a look under the hood of its current business and long-term strategy.
Snap reported $149.6 million in revenue during the first quarter, down slightly from Wall Street expectations of $159 million. To compare, Snap made $165.7 million in revenue during the fourth quarter of 2016 with $145.4 million of that coming from the U.S. Snap pulled in $404.5 million in total advertising revenue in 2016.
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