Customer Retention

Improve Customer Experience by Putting Customers First

Headshot of Tom Smith
By Tom Smith

We live in the age of transparency. As such, it’s critical to earn your customers’ trust and keep it by improving the customer experience.

Eighty-four percent of people trust online reviews as much as personal recommendations. Treating customers well is more important than ever, yet companies continue to take advantage of customers by focusing on short-term revenue vs. long-term profitability.

Eighty-four percent of Millennials are influenced by user-generated content on your website. (Opens as a PDF). As such, you need customers to share their positive experiences with your brand’s product or service.

You do this by providing a great customer experience, as well as a product that solves the customer’s problem as well or better than expected.

How

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Headshot of Tom Smith

Tom Smith

Tom Smith is a DZone research analyst who built a career gathering insights from analytics to inform integrated marketing plans that make a significant positive impact on business. He's a hands-on leader in marketing and analysis who has worked with more than 120 clients in eight vertical industries. Smith is an experienced full-stack marketer who uses insights to drive positioning and branding, demand generation and lead creation, channel management, and customer relationship management and customer experience. The purpose of his blog is to share thought-provoking insights regarding customer experience. Reach him at tctsmithiii@gmail.com.

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