Imgur's Native Ads Get Between 1% and 4% Engagment Rate

GIF content reaps results

Native content doesn't just have to come in the form of written stories: Digital image platform Imgur says it knows how to get audiences to pay attention with pictures and GIFs. It believes if it can get people excited about a branded image, that will make users think highly of a marketer—and the more time people spend clicking through those sponsored images, the more positive association will build.