IHG and Coca-Cola Look for Next Instagram Video Star This Summer

Video kiosks give UGC unique twist

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InterContinental Hotels Group’s summer promotion gives movie fans 15 seconds to pitch their most creative story idea to Hollywood for a chance to meet actor Josh Lucas.

Summer promotions are a staple for IHG, but this year’s "Reel Summer" campaign brings long-standing partner Coca-Cola into the mix. "As we’ve continued to engage further in our relationship with Coca-Cola, we wanted to take what was exciting about both of those brands," said Lara Hernandez, vp of distribution and commercial marketing for the Americas at IHG.

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