Sometimes Old-School Is Better
The search engine Google is a boon to freelance copywriters, giving us fast access to much more information than we could ever dig up at those old-fashioned data depositories we used to call “libraries.” As a result, it’s easier to write stronger copy today, because specifics sell, and Google gives us all the specifics we need.
For instance, I recently wrote a promotion for a brand of omega-3 fish oil that advertised how the oil was harvested only from wild-caught, and not farmed, fish.
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