Merriam-Webster Doesn't Have an Instagram Account, but It's All About the New App 'Peach'

An easier way to post pictures

Jesse DeWitt is the digital director of language learning products at Merriam-Webster. And as you may surmise from his title, he does not devote the lion's share of his time to social marketing. He actually shares social media responsibilities with a few other colleagues who themselves have full-time jobs at the dictionary publisher, each one contributing a tweet here and a post there.