Performance Marketing

IBM Watson and The Weather Company Are Ready to Launch Their First Cognitive Ads

Campbell's Soup among first brands

By Marty Swant

September 26, 2016

The Weather Company is getting ready to roll out its first ad campaign since being acquired by IBM earlier this year. But for the first brand, Campbell Soup Company, it's featuring the supercomputer Watson as the chef.

Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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