The IAB Pivots on Ad Blocking and Issues a Mea Culpa: 'We Messed Up'

Debuts program for better digital promos

The Interactive Advertising Bureau today said the digital publishing industry has cared too much about revenues and too little about user experience and needs therefore to accept blame for the rising popularity of ad blockers. So it's launching an effort called L.E.A.N. Ads, with the acronym standing for Light, Encrypted, Ad choice supported, Non-invasive.