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After emulating traditional, linear TV networks by returning to a weekly release schedule for its new series, Hulu is also following their lead when it comes to advertising.
The streaming-video service, owned by Fox, NBCUniversal and Disney, is partnering with Oracle Data Management Platform and Facebook-owned video-ad platform LiveRail to offer programmatic advertising options—automating the buying, placement and optimization of ads—for the first time.
The rollout will happen this fall and won't be specifically tied to any of Hulu's major fall premieres.
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