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Hulu is on pace to haul in half a billion dollars in advertising and subscription revenue in 2011, according to CEO Jason Kilar. That would represent nearly a 100 percent increase from the $263 million the company—a joint venture among NBC Universal, Disney and News Corp.—made last year.
While Hulu has plenty of doubters, both advertisers and content providers have clearly embraced the video site. During a keynote address on Monday (Feb. 28) at the Interactive Advertising Bureau’s annual meeting in La Quinta, Calif.,