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For the third time in five months, Ford's testing branded online video entertainment. The Detroit automotive brand and Schick are sponsoring the second installation of “Dating Rules,” a Web video series by Alloy Digital that premiered on Hulu Wednesday (Aug. 1).
The series chronicles the fictional life of a twenty-something woman named Chloe Cunningham who communicates with her future self. Episodes will run twice a week on Hulu through Aug. 20, each clocking in from six to eight minutes.