HSBC Buys Out New Yorker Print, Digital Editions
Financial company sponsors this week's magazine
This week, The New Yorker is getting its first-ever multiplatform ad buyout thanks to HSBC. The seven-figure deal promoting the relaunch of HSBC’s Premier consumer program covers the full print, tablet and phone editions of the magazine’s June 30 issue (on newsstands today) as well as a good chunk of its website.
“HSBC wanted something that would be high visibility, would reach thought leaders and high net-worth individuals, and would really reframe the conversation about how people think about finance,” said Lisa Hughes, vp, publisher of The New Yorker.
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