How Wired Magazine Changed the Way We Talk About Technology

20th-anniversary issue sneak peek

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Imagine a time before smartphones. Before laptops. Before Twitter, Facebook, YouTube and even the mighty Google. A world without Web browsers, when the Internet belonged to universities and going online meant logging onto a local electronic bulletin board. Now imagine being able to smell it all coming—not the details, but the impact of a networked world on culture, business, politics, daily life.

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