Imagine a time before smartphones. Before laptops. Before Twitter, Facebook, YouTube and even the mighty Google. A world without Web browsers, when the Internet belonged to universities and going online meant logging onto a local electronic bulletin board. Now imagine being able to smell it all coming—not the details, but the impact of a networked world on culture, business, politics, daily life. These were the preconditions that spawned Wired.
In 1988, Louis Rossetto, an adventurer, onetime novelist and avid libertarian, sensed that the encoding of information in 1s and 0s was going to change everything.