Melissa Campanelli's The View From Here: How Twitter Helped Tax Season Run Smoothly for TurboTax
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If you think you’re busy putting your taxes together during tax season, think about how busy it must be for the employees at Intuit, who work with its TurboTax brand.
To help make the process of answering all the questions it receives during tax season more efficient and effective, TurboTax launched a major Twitter initiative in February. It enlisted 40 employees — everyone from tax experts to product managers to support reps — to answer both tax and software questions through its Twitter account.
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