How to Prepare for the Mobile-First Index: DON'T FREAK OUT

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It’s no secret that Google has been encouraging marketers for years to shift to mobile-friendly website design. According to Google’s Gary Illyes, they’ve been trying to convince us that mobile is important since 1042 BC. But with Google’s announcement of the mobile-first index over a year ago, they’ve left marketers wondering, “When is round two of Mobilegeddon going to hit?!” (Okay, hopefully not that dramatic, but you get the point).
Throughout the year, we’ve seen countless algorithm updates, most left “unnamed” or “unconfirmed”, leaving SEOs to wonder if their ranking changes were due to the mobile first index.

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