Performance Marketing

How to Prepare for Mobile Advertising’s Fast-Approaching New Frontier

Marketers face the looming reality of mobile-only consumers

Marketers face the task of providing mobile ads without being too intrusive. Getty Images

By Anna Bager

March 23, 2017

Only a few years back, mobile was a “maybe” in the marketing world. In short order, smartphones and tablets proliferated. Consumer consumption on smaller screens rose. Suddenly advertisers needed to be “mobile first.”

Anna Bager
@annabager Anna Bager is the executive vice president of industry initiatives at IAB.
Recommended articles
You Might Like

Heavy Podcast Listeners Aren’t Just Tuning in to Content—They’re Receptive to Ads, Too

By Hoang Nguyen, Business Data Journalist, YouGov

The Hunt for the Next Best Identity Solution Doesn’t Benefit Consumers

By Tim Glomb, VP Content and Data, Cheetah Digital

Webex and GoDaddy CMOs Share How They Build Genuine Connections Through Emotional Storytelling

By Julie Cullinane

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}