Direct Mail Marketing

How to Get Millennials to Respond to Your Direct Mail

Headshot of Summer Gould
By Summer Gould

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For many companies that have been doing direct mail for a long time, getting younger people to respond to their direct mail offers has been difficult. It’s not from lack of trying, so what could it be? You know your list is well targeted, so why are they not buying from you? There could be several reasons, so let’s take a look at the most common ones.

5 Reasons Millennials Aren’t Responding to Your Direct Mail Offers:

1.

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Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

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