How to Ensure Your Second-Party Data Is Ethically Sourced

Providing you and consumers peace of mind

Three hands are raised in the air; the first hand on the left holds a smartphone; the middle hand holds a net; the last hand on the right holds a smartphone
Ethically sourcing data allows buyers to trust their sources and also provides security for clients. Getty Images

At a time when reports of unethical and questionable data use are a seemingly regular occurrence, marketers must double down on their commitment to be responsible practitioners. That means ethically sourcing data, whether it comes from a syndicated audience data provider or a trusted brand partner.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Whitney Lynn is the director of second party partnerships at LiveRamp.