How to Boost Agency and Tech Performances Using Supply Chain Management

There will surely be a learning curve for some

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In media, one of today’s most in-demand skills is the ability to connect, integrate and synchronize multiple partners, which is truly needed when it comes to agencies and mar-tech and ad-tech providers.

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This story first appeared in the April 12, 2021, issue of Adweek magazine. Click here to subscribe.

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