How Smart Devices Like Fitbits Are Helping Law Enforcement Solve Crimes

Experts say consumer reactions vary by company

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

A 20-year-old woman named Mollie Tibbetts went for an evening jog two weeks ago in a rural town in Iowa, and has not been seen or heard from since. When Tibbetts left the home where she was dog-sitting, she had only her cell phone and her Fitbit fitness tracker with her.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in