How Salesforce Snagged 'Einstein' for Its Foray Into Artificial Intelligence

New licensing deal involves the character and the name

Last week, Salesforce CEO Marc Benioff touted a vision of the future in which everything and everyone will be connected and driven by machine learning and data. Benioff was launching his company's foray into artificial intelligence last week in front of 170,000 people at its annual Dreamforce conference in San Francisco.