From fake news to Facebook, there is a crisis of trust in our culture. The 2018 Edelman Trust Barometer study showed it is only getting worse. In the past year, Americans’ trust in institutions has dropped nine points, the steepest decline ever measured. Even more concerning, their trust in businesses dropped 10 points into negative territory.
A recent TrustRadius study confirmed this trend is impacting big-ticket B2B technology as well. While vendors claim to be transparent, most buyers don’t see it.