How Kylie Jenner Built a Sprawling Audience—and a Booming Brand—at Age 18

Social media celeb uses her image to cash in

There are few narratives in modern celebrity culture as unexpected as the ascent of the Kardashian-Jenner family. When they first appeared on America's televisions in 2007 as the stars of E!'s reality series Keeping Up With the Kardashians, few could have guessed that within nine years, daughter Kim would become a massive, global celebrity; that patriarch (and former Olympian) Bruce would transition to Caitlyn; that matriarch Kris would sit atop a billion-dollar empire—or that the youngest daughter, Kylie, just 9 when the show launched, would find herself an online superstar, budding entrepreneur and millennial icon.

Now 18, Jenner is the embodiment of an entirely new type of celebrity, one that didn't exist only a few years ago.



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