How to Increase Loyalty With Social Media and Mobile Amenities

When it comes to brand loyalty, most people immediately think about rewards programs that incentivize consumers by offering points that can be exchanged for products and services. The idea is that you provide a strong enough incentive to pass up a momentarily better option from a competitor. Over time it creates a positive behavior that results in increased lifetime value. As Seth Godin, entrepreneur and permission-marketing champion has pointed out, “Loyal customers always know there’s something better out there but they’re not interested in looking.”