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By Facebook’s own estimates, as much as 2 percent to 3 percent of its profiles could be fake, and 6 percent to 10 percent could be duplicate accounts. This means 270 million of the social network’s 2.1 billion accounts could be fraudulent or duplicated.
Facebook takes steps to shut down these fake profiles, but digital criminals work hard to stay one step ahead. They know how to make these accounts look legitimate by using bots and/or human perpetrators to interact with content, fill out forms and click ads so that the accounts appear active.