How Pop-Up Shops Are Evolving as Ecommerce Brands Expand Their Footprints

These companies give bricks and clicks a new look

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Banking on Instagrammable moments and first-party data, digitally native companies are testing pop-up stores from New York to Los Angeles in the hope of growing their brands and converting their online success into real-life traffic.

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This story first appeared in the June 4, 2018, issue of Adweek magazine. Click here to subscribe.