How Pop-Up Shops Are Evolving as Ecommerce Brands Expand Their Footprints

These companies give bricks and clicks a new look

Banking on Instagrammable moments and first-party data, digitally native companies are testing pop-up stores from New York to Los Angeles in the hope of growing their brands and converting their online success into real-life traffic.

Click for more from this issue

This story first appeared in the June 4, 2018, issue of Adweek magazine. Click here to subscribe.