How Do You Market an 'Illegal' Product?
...or a product associated with illegal activity
How can a company and its PR firm promote a product that falls right into the grey area between legal and illegal?
In case you missed it, the green tide is turning: after Colorado legalized recreational marijuana (and The Denver Post launched a vertical dedicated to the industry), The New York Times ran the first-ever full-page ad for a medical marijuana company called Leafly. Over the summer, friend of the site Andrew Graham even discussed founding an industry lobbying group equivalent to “the NRA of cannabis.”
Another
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