How Brian Whipple Turned Accenture Into the World’s Largest Digital Agency

'We do advertising, but do it in the context of reinventing clients'

Accenture was looking for someone who was part business strategist and part ad executive to lead its digital-marketing venture, so it called Brian Whipple. Sasha Maslov for Adweek

(Disclosure: Accenture Interactive is an underwriter of Adweek’s Digital Transformation Playbook. This feature is independent of that relationship.)

This story first appeared in the September 10, 2018, issue of Adweek magazine. Click here to subscribe.
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