How Brian Whipple Turned Accenture Into the World's Largest Digital Agency

'We do advertising, but do it in the context of reinventing clients'

(Disclosure: Accenture Interactive is an underwriter of Adweek’s Digital Transformation Playbook. This feature is independent of that relationship.)

Brian Whipple, the longtime CEO of Accenture Interactive, loves fishing; casting his lure into deep waters of the Atlantic.

And from his Boston office, where since 2010 he’s run the world’s largest digital agency—to the tune of $6.5 billion in revenue in 2017—he’s reeled in some pretty big clients, overseen dozens of acquisitions and more recently, this summer, made big waves with the announcement that Accenture Interactive would offer marketers in-house programmatic services.

Yet Whipple is not your garden-variety consultant.



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This story first appeared in the September 10, 2018, issue of Adweek magazine. Click here to subscribe.