How Brands Use Games to Develop Better Products and Marketing Campaigns

Gamification: it’s a relatively new buzzword, but you’ve probably been hearing a lot about it lately. Why? Because it’s now clear that digital games go well beyond your XBox and Farmville accounts. All kinds of brands can use games to promote their products: here, for example, Edelman PR‘s Robert Phillips discusses the firm’s success creating a digital bar distraction for popular rum brand Captain Morgan.