Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Once hailed as the future of online advertising, banner ads have since sunk into a state of functional utility. They’re a must-do, of course, but no longer exciting or driving huge conversions. And their click-thru rates are minimal: A recent report from Smart Insights puts it at 0.05 percent. But augmented reality might be just the thing to give them a second life and drive consumer engagement with the new technology.