Performance Marketing

How to Advertise to the Millennial Who Hates Advertising

'The new authority is authenticity,' Maker Studios exec says

Headshot of Michelle Castillo
By Michelle Castillo

February 9, 2015

Maker Studios' chief content officer Erin McPherson has a few words of advice for marketers trying to reach millennials: You're not going to get them with traditional ads.

Headshot of Michelle Castillo

Michelle Castillo

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