How a 147-Year-Old Brand Is 'Resurrecting' Its Founder on Instagram

J.R. Watkins is ghosting door-to-door via social

J.R. Watkins, a 147-year-old packaged-goods marketer, has had its branded items on shelves nationwide for decades thanks to distribution deals with retail chains such as Walmart and Target. But many young adults are unaware of its hand cream, ground black pepper, cough medicine and many other products.